During CES 2020, AMD CEO Lisa Su took the time to answer questions on topics such as the “Zen 3” processor architecture, high-end graphics cards based on navigation systems and ray tracing. The pressure on competitors Intel and Nvidia could continue to grow.
The American chip manufacturer AMD is likely to have one or two aces up its sleeve this year. At the Consumer Electronics Show 2020, which is currently taking place in Las Vegas, the first notebook APUs based on Zen-2 and a new edition of the Threadripper processors with up to 64 cores were presented. Afterward, colleagues from ComputerBase, Anandtech, PCWorld, and Venturebeat had the opportunity to ask AMD boss Lisa Su about the company’s future plans. First high-end attack on Intel with the AMD Ryzen Threadripper 3990X
Zen-3 processors appear this year and “Big Navi” in progress
Three factors are likely to decide whether AMD will continue to swim on the current wave of success: Zen 3, Navi and RDNA 2. Lisa Su confirmed to the selected tech journalists that the development of new Ryzen processors based on the upcoming Zen 3 architecture is going well and you will not only announce this year but also introduce it. The chips are said to be based on TSMC’s N7 + production level and thus enable even higher clock rates. However, AMD has not yet revealed any technical details.
The AMD boss also commented positively on planned high-end graphics cards based on the current and future improved navigation system. So far, the chip manufacturer has primarily served the upper-middle-class segment with its Radeon RX 5600 and RX 5700 GPUs. In the future, however, the competitor Nvidia should be attacked with top models that could compete with the GeForce RTX 2080 (Ti), for example. The topic of ray tracing also plays a significant role, which should come to the RDNA2 generation and already for the next-gen consoles PlayStation 5 (PS5) and Xbox Series X. being tested (Project Scarlett).
AMD still does not owe journalists a precise schedule, but the third and fourth quarters of this year, in particular, should be groundbreaking for the chip manufacturer’s success and the recapture of Intel and Nvidia’s market share.